after 5 years of studying, this is my final year project.
my campaign is based on the visual dissonance between a familiar and a priori harmless space represented by the world of childhood play and the underhand violence of school bullying. if it thwarts the viewer's expectations by delivering an initially seductive, even innocent representation of the childlike image of toys, it then goes on to make it correspond to a dark, disturbing reality, imposing meaning and reflection on the imagination.
The central concept of my campaign is to deconstruct the idea that bullying is a "simple joke" or a harmless phase of childhood. By using toys (barbie, lego and playmobil), i create a powerful analogy that makes the problem of bullying tangibke and universal.
