During my course at ISCOM, I was lucky enough to do an Erasmus at Bournemouth University in England. This project was part of one of my units: Creative Strategy.
The brief was as follows : To create an advertising campaign for the brand Toni&Guy targeting «Queenagers», women aged between 40 and 60 who feel forgotten in the world of hairdressing. Thanks to my amazing team and our efforts we won the brief and had a chance to go the head quarters of Unilever in London to submit our campaign.
