This project was realized during my fourth year of studies, as a challenge.
The aim was to re-establish Benetton, the iconic brand of the 80s, in the lifestyle of Generation Z. Our big idea was " And what if Benetton was more than a boutique, a space for creation and sharing? ". We wanted to create a workshop in some Benetton's shop where fashion student and customers could meet and exchange to customize clothes.
The aim was to re-establish Benetton, the iconic brand of the 80s, in the lifestyle of Generation Z. Our big idea was " And what if Benetton was more than a boutique, a space for creation and sharing? ". We wanted to create a workshop in some Benetton's shop where fashion student and customers could meet and exchange to customize clothes.
I created a new logo for the service named "Revival", I wanted to keep the colorful universe of Benetton with their color wheel. The round form can make us think about the up-cycling circuit and the green color for the environment.
