This project is the last challenge of my 4th year.  We have been asked to Anchor Hyundai's ability to innovate and capitalize on its Korean DNA in the collective imagination.
We needed to create a print, social media and event campaign.
We started to create a mood-board to understand the environment of Hyundai better.

After making this mood-board we finally came with this campaign : 
Creation of print posters that invite you inside the cars
Hyundai offers more than a car, it offers an upgraded travel experience that marries luxurious comfort with eco responsibility thanks to its innovation.
"Let's travel better together" thanks to the comfort of the car. 
Technological innovation, a reminder of Korea's technological lead.
A reminder with a k-tech / k-pop wink with the robot dog or the famous corean band BlackPink on the car's radio.

You may also like

Back to Top