This group project was created as part of the Mlle Pitch Awards 2025, a prestigious French advertising competition organized by ISCOM Paris. The challenge was to design an innovative campaign for SamuSocial de Paris, an organization dedicated to supporting the homeless in the French capital. The brief encouraged us to break away from traditional approaches to homelessness campaigns, crafting a fresh and impactful perspective on this critical issue.
The main message, "All together, really?" is based on a simple but powerful question. It challenges the idea of social unity that we take for granted in our moments of joy or celebration.
Using this approach, we force the viewer to reconsider the notion of "being together" and to recognize the social exclusion of the homeless, who are often invisible in these collective moments.
The signature "THIS, THIS IS BEING TOGETHER" acts as a common thread. It illustrates the idea that unity cannot be complete as long as people are left in precarious situations.
