For this project, we needed to create a road safety campaign for bicycle and scooter users in a city who does not respect the road rules. The aim was to increase awareness about the importance of following traffic rules. To make the campaign relevant, we wanted to show the object after the accident and use a low luminosity.
For the translation of the first poster "Louise dreamt of turning 18th - but she was using her phone"
For the translation of the first poster "Paul dreamt of being a dad - but he didn't stop at the stop sign"
For the translation of the first poster "Juliette dreamt of being a gymnast - but she was not wearing any helmet".
